I love the new campaign by the Department of Tourism!
The positioning is clear, the slogan easily rolls off the tongue, and the logo is a visual treat. I also love how anyone can take "It's more fun in the Philippines" and run with it to different directions -- a brilliant strategy, considering the limited tourism budget and the unlimited enthusiasm of Pinoys for social networking.
Of course I immediately went to work! Below is just some of the stuff that I came up with:
|Children playing in the lovely Boracay beach (2011)|
|A long stretch of white sand in Bohol (2009)|
|Aivan traversing a hanging bridge in Loboc, Bohol (2011)|
And, really, if I can do it, anyone can. It is more fun in the Philippines!