I love the new campaign by the Department of Tourism!
The positioning is clear, the slogan easily rolls off the tongue, and the logo is a visual treat. I also love how anyone can take "It's more fun in the Philippines" and run with it to different directions -- a brilliant strategy, considering the limited tourism budget and the unlimited enthusiasm of Pinoys for social networking.
Of course I immediately went to work! Below is just some of the stuff that I came up with:
 |
| Children playing in the lovely Boracay beach (2011) |
 |
| A long stretch of white sand in Bohol (2009) |
 |
| Aivan traversing a hanging bridge in Loboc, Bohol (2011) |
And, really, if I can do it, anyone can. It is more fun in the Philippines!
2 comments:
I like your country, it is very amazing. The people are so kind, the places are so beautiful seems like I want to live in your country.
That's great Noah! I'm really glad you had a good experience with the people and the places in the Philippines. We'd be delighted for you to come and live here. :)
Post a Comment